GRAPHIC

Lubricant Labels and Packaging

A lubricant label system combining identity, product names, specifications, capacities and technical illustrations across different container sizes.

Sector: Lubricants / Americas
Scope: Packaging design / Product labels / Capacity variants

Objective

Keep a consistent brand while making product names, specifications and capacities distinguishable.

Design approach

Brand name, product name, specifications and capacity follow a clear hierarchy, with technical imagery explaining use. Gray, yellow and orange extend across one- and twenty-liter formats.

Production materials

Materials include transmission-fluid and agricultural-product labels and their applications to different containers.

Deliverables

Packaging designs, product labels and capacity variants.

Designs and production materials

One-liter transmission-fluid label with mechanism line art.

Twenty-liter agricultural-product label with vehicle line art.

Transmission-product label on a one-liter container.

Agricultural-product label on a twenty-liter container.

Related work from this project

Lubricant Brand Identity Refresh
Lubricant Brand Website
Technical Illustrations for Lubricant Labels
Service Brand Mascot
Industrial Vehicle — 3D Animation and Modeling

A project completed in the past.

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