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ILLUSTRATION

Service Brand Mascot

A service mascot developed in standing, guiding and other poses, connected by a shared cap and uniform.

Service Brand Mascot
Sector
Lubricants / International market
Scope
Character design / Mascot development

Design approach

Blue-and-yellow clothing and consistent proportions identify the same character across poses. Hand and body directions suit explanation and guidance scenes.

Production materials

Working views and pose proposals show how one character was extended for different uses.

Deliverables

Standing and guiding poses and mascot proposals.

Related work from this project

A project completed in the past.

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