GRAPHIC
Lubricant Brand Identity Refresh
An international identity refresh organizing a symbol, logotype, blue-and-orange palette and typography for stationery and related applications.
- Sector
- Lubricants / International market
- Scope
- Logo refresh / Color and typography / Stationery
Objective
Establish shared identifying elements from the standalone logo to everyday printed materials.
Design approach
Symbol structure, color combinations and type specifications establish shared elements for envelopes, paper and folders.
Production materials
Selected logo files, structure and color studies, type references and stationery applications are shown, not evidence of company-wide rollout or changed brand perception.
Deliverables
Logo refresh, color and type specifications, and stationery applications.
Designs and production materials
Related work from this project
A project completed in the past. Related brand work is separated by deliverable. This international project does not establish multi-country rollout or sales and application results.
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