GRAPHIC

Career Support Identity — Logo, Guide and Process

A career-support identity project documented through concept comparisons, symbol and lettering refinements, a brand guide and mockup-production footage.

Mockup comparing horizontal and stacked logo arrangements.

Videos

Silent production excerpt showing logo placement and transformation in a mockup. Approximately 30 seconds.

Sector: Career support / Japan
Scope: Logo design / Concept comparison / Brand guide / Mockups
Tools: Vector editing tools / Image editing tools

Objective

Create a recognizable career-support identity that conveys forward movement and remains practical across arrangements and backgrounds.

Design approach

Letterforms and name arrangements were compared. Three check-like lines became the symbol, with green and dark gray used across horizontal, stacked and symbol-only layouts. Unselected concepts are identified as exploration.

Production materials

Vector editing refined shape and type balance; image editing adjusted mockup position, scale and angle. The guide covers the concept, sans-serif typography, RGB/CMYK/HEX colors and AI/EPS/PDF/PNG exports.

Deliverables

Logo and symbol variants, a brand guide, background materials, comparison mockups and recorded mockup-placement work.

Designs and production materials

Early study comparing name, lettering and line combinations.

Concept comparison, including unselected proposals in the lower section.

Brand guide: sans-serif typography.

Brand guide: horizontal, stacked and symbol-only uses on different backgrounds.

Brand guide: green and neutral RGB, CMYK and HEX specifications.

A project completed in the past. The archive documents iterative concepts and refinements. The process video is an approximately 30-second silent excerpt from a past production record.

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